In a world where the boundaries between tradition and innovation blur, SAI Japan Vintage emerges as a beacon of impeccable fusion. Created by the talented Yurie Takashima, the branding and visual identity showcases a profound understanding of both worlds and serves as a bridge to unify them.
SAI Japan Vintage is more than just a fashion label; it’s a statement. Delving deep into the rich tapestry of Japanese culture, the brand brings forth an unconventional and diverse fashion experience, embedding spiced-up Japanese essence into the day-to-day lives of its aficionados. The craftsmanship is undeniably authentic, with items hand-stitched in Japan using the venerable dead stock fabrics originally intended for traditional kimonos.
The challenge, however, lay in the brand's earlier calligraphy logo. While beautifully crafted and evocative of a deep-seated tradition, it failed to resonate with the young souls hungering for novelty amidst authenticity. The younger generation, with their discerning taste and heightened sustainability awareness, craved a symbol that reflected both the traditional richness and the innovative spirit of modernity.
Understanding this dichotomy, Takashima embarked on a journey to redesign the logo. The outcome? A revamped visual identity that effortlessly marries the timeworn with the contemporary. This upgraded logo is a testament to SAI’s philosophy, standing firmly at the intersection of age-old materials and modern thought, and heralding an era where fashion becomes a canvas to express individuality without forsaking roots.
In essence, SAI Japan Vintage, under Takashima's deft touch, becomes more than a brand; it transforms into a movement. It invites everyone to embrace the best of both worlds, proving that authenticity and modernity can, indeed, coexist harmoniously in the realm of fashion design.
Branding and Visual identity artifacts