Revolutionizing Branding: CLOWNS' Bold Visual Identity

Explore how CLOWNS' branding and visual identity crafted by Junior Ferpazzi redefines the art of scenographic makeup studios with innovative design.

Junior Ferpazzi's latest project, the branding and visual identity for CLOWNS, a scenographic makeup studio, challenges conventional design norms. This creation is not just about aesthetics; it's a journey into an imaginative realm where design meets fantasy.

At the heart of this branding effort is a bold departure from the ordinary. Ferpazzi has crafted an identity that encapsulates the essence of the studio: a space where creativity and artistry blend seamlessly. The logo, a central element of the brand, subtly alludes to the circus universe, reflecting the studio's playful and imaginative spirit. The choice of black in the color palette brings a sophisticated edge to the brand, while the typography chosen complements this mood, offering a modern and clean look.

The use of blue, a key color in the brand identity, serves as a humorous nod to the circus theme. More than just a color choice, it acts as a vanishing point, creating a dynamic visual flow that guides the viewer through the branding elements. This thoughtful use of color enhances the overall appeal of the brand, making it stand out in a crowded marketplace.

Illustrations play a crucial role in this branding story. They are not mere decorations but integral components that echo the design of the logo. These illustrations reinforce the brand's narrative, supporting the products and services offered by the studio. Each element in the branding system works cohesively, ensuring a consistent and memorable visual experience.

In conclusion, Ferpazzi's work for CLOWNS sets a new standard in branding and visual identity. It's a testament to the power of design in creating a unique brand experience that resonates with its audience. This project exemplifies how thoughtful design can elevate a brand, making it not just seen but felt.

Branding and visual identity artifacts 

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For more information make sure to check out Junior Ferpazzi website and Behance. 

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