Discover how Erretres crafted a bold and playful branding for UDIT, Spain’s first university dedicated to design and technology. Explore the innovative design aspects of this transformation.
Erretres, a leading international branding consultancy, has crafted a bold and playful identity for UDIT, Spain’s first university dedicated to design and technology. Previously known as ESNE, UDIT underwent a significant transformation in 2023, evolving from a design school into a full-fledged university. This rebranding project reflects UDIT’s consolidated position as a premier institution for design education.
The journey to redefine ESNE into UDIT began with thorough research and analysis of global design influences and internal insights. Erretres identified that the pride in UDIT stems from the work and achievements of its students. This insight became the cornerstone of the new brand identity.
At the heart of UDIT’s visual identity is an impactful lettermark representing ‘the infinite possibilities of design.’ The innovative design uses the counterspace of the ‘D’ in ‘Design’ as a blank canvas, which expands and contracts to showcase a variety of student works. This concept is brought to life through a dynamic animation system, immersing viewers in a portal that explores these limitless possibilities.
The new logo pays homage to UDIT’s origins, retaining the existing typographic language while reimagining the previous bold underline as part of the new lettermark’s counterform. This continuity was essential for UDIT, helping communicate the transformation to its diverse audiences.
Erretres designed a flexible graphic system that adapts to the university’s various needs. The new visual identity features a versatile color palette and a typographic style derived from the logo, offering infinite possibilities while maintaining the brand’s distinct impact. This balance of bold confidence and playful creativity makes the brand relatable to professors, students, parents, and alumni.
The name UDIT, short for the University of Design & Technology, was chosen to align with industry standards while honoring ESNE’s historical significance. The new identity is complemented by a precise tone of voice that is both creative and inspirational, reflecting the university’s dynamic spirit.
Branding and visual identity artifacts
About Erretres
Erretres is a design consultancy specialising in strategy, branding, and digital products. We partner with global leaders across industries to build products, services, and brands for the future. Founded in 2003 by CEO Pablo Rubio Ordás, we’re a diverse team that see design as a tool to rediscover meanings, rethink methods, and rebuild outcomes.
