One thing that amazes me is that after 20 years in the industry, GIFs are still the best way to share animation or motion design on the web.
I am a fan of Shopify, you can check out the ABDZ store there as well. But also I always love to share some motion design work and this one is awesome! Tendril was called upon to create a film for Shopify’s 2019 Summit.
We open in a grey world on a seemingly disconcerted individual. A magical dash flies from his computer and a little humanoid “shopifolk” emerges from the keyboard, chasing the dash. Several vignettes are shown of mini-shopifolk emerging from various scenes, joining in the mission to follow this mysterious dash. Reaching our destination, the dash is revealed to be a key, unlocking colour and possibility. Each opening scene is revealed to be a merchant in one of the cities that represent the 5 cities of the Summit.
Our goal was create a fun, upbeat film that tells a story of togetherness and inclusivity for the audience, ultimately setting the tone for the event.
We LOVE creating characters and had so much fun exploring little humanoid variations. Beep boop.