It's Monday and as it has become more and more common I will post about motion design. I was even thinking about calling it Motion Monday, but then I thought, it is too cheesy. We used to do that quite a lot with our post though and I liked it. Back to our motion design post.
Earlier in 2019, Jonathan Lindgren was approached by OPX in London to visualize the cover of Imperial College Business School Annual Report. The idea was to use the already established visual language, along with an idea of navigation and strategy, but Jonathan went further and created a beautiful motion design piece to go along with the branding work.
The visual language was built on simple geometric pieces in vibrant colors. Taking these pieces and imagining them with depth gave us a good idea of how to arrange these navigable formations. Building upon that, we could create a surrealistic course for the sphere to travel through.