Motion Design Tuesday: Imperial College Business School Annual Report

Earlier in 2019, Jonathan Lindgren was approached by OPX in London to visualize the cover of Imperial College Business School Annual Report. The idea was to use the already established visual language, along with an idea of navigation and strategy, but Jonathan went further and created a beautiful motion design piece to go along with the branding work.

The visual language was built on simple geometric pieces in vibrant colors. Taking these pieces and imagining them with depth gave us a good idea of how to arrange these navigable formations. Building upon that, we could create a surrealistic course for the sphere to travel through.

Motion Design

Imperial College - Loop Animation from jonathan lindgren on Vimeo.


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I'm a Brazilian product designer based in Oakland, California currently working for Google as a Staff Designer. I am also the founder of Abduzeedo, an award-winning digital publication about design and a personal project that has become the source of inspiration for millions of designers and enthusiasts.

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