Parsons Branding shared a branding and visual identity for HERO®. Parsons mentions that online shopping lacks the human touch - Hero is on a mission to change that. Working with Hero founder Adam Levene and the design team to express, evolve and create their identity was as personal and polished an experience as their platform!
The identity was created to answer to their hyper-personalized online experience, a one-on-one connection for virtual shoppers.
At a time where life was as isolated and remote as we have ever known it to be, Hero was poised to empower eCommerce brands and retailers to deliver high-touch service to online shoppers.
The new wordmark was designed to showcase Hero’s mission to engage IRL interaction with the URL space. The identity combines dynamic type, created for robust application in a "phygital" environment, with graphic layers that deliver personality punches to the communication.
At the highest level of the identity, Hero is recognized as black and white, punctuated with a new Active Red. We wanted to extend the functional palette to the people, with a transient color set that moves with them at the speed of fashion and design trends. A range of cooler tones are applied alongside a premium yet understated palette to give them flex, catering to their partner collaborations.
The arrangement of their assets aimed to showcase that Hero is more than a technology company, they are people too.
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