Explore the sophisticated branding and visual identity of Séren by BR/BAUEN, showcasing strategic design for the high-end real estate market.
Séren Inc., crafted by BR/BAUEN, is a prime example of effective branding and visual identity tailored for the high-end real estate market. The project was initiated to position Séren prominently in the competitive real estate sector, emphasizing its unique strengths and forward-thinking approach.
BR/BAUEN's strategy involved a deep dive into Séren's existing market position and future goals. This research-driven approach ensured the new branding would resonate with tomorrow's consumers, keeping Séren at the forefront of the industry for years to come. The design team, led by Rodrigo Francisco, balanced board insights with strategic research to create a brand that speaks to innovation and quality.
The brand philosophy is inspired by the concept of serendipity—not as a mere chance event but as a result of persistent effort and visionary thinking. This is reflected in Séren's commitment to reimagining urban development, focusing on technology and behavioral insights to create standout properties.
The visual identity is characterized by its clean, modern design, utilizing the Raglan typeface by Marinus Klinksik. The minimalist aesthetic, combined with sophisticated motion graphics by Ted Oliver, Eduardo França, and Felipe Vargas, captures the essence of Séren's innovative approach. The color palette and design elements are carefully chosen to convey a sense of luxury and forward-thinking ethos.
The branding extends to a digital presence that is both functional and elegant, providing prospective clients with a seamless user experience. Custom icons and thoughtfully designed collateral ensure consistency across all touchpoints, reinforcing Séren's brand message.
For designers and branding enthusiasts, Séren by BR/BAUEN serves as an exemplary case study in strategic branding and visual identity. It demonstrates how thorough research, combined with creative execution, can lead to a powerful and enduring brand.
This project is a must-see for those looking to understand the intersection of design and strategic branding in the high-end real estate market.
Branding and visual identity artifacts
Credits
- Strategy & Design Direction: Rodrigo Francisco
- Research, Strategy & Tone of Voice: Antônio Dellatore, Rodrigo Francisco
- Brand Design Development: Ted Oliver, Rodrigo Francisco
- 3D Design & Motion: Ted Oliver, Eduardo França, Felipe Vargas
- Case Design: Felipe Vargas
- Naming: Luís Feitoza
- Raglan Typeface: Marinus Klinksik
- SÉREN Partners: Alair Júnior, Fabiano Almeida, Paulo Carneiro, Renato Leal , Neiva Coelho
- Marketing Manager: Igor Vilela
For more information make sure ot check out BR/BAUEN website at brbauen.com
