In the vast landscape of application development, red_mad_robot has held a position of eminence since 2008. As a premier app developer in Russia, its influence spanned across ten cities. But like all great entities, red_mad_robot recognized the need for evolution. Shifting from their role as just an app developer, they have now matured into a digital partner. This transformation encompasses the entire product development lifecycle — starting from the nascent idea stage, leading to market launch, and even beyond.
This metamorphosis required a visual language that resonated with the company's newfound direction. The aim was to effectively communicate the company's growth trajectory and solidify its strategic market position. And thus, the rebranding process for red_mad_robot commenced.
The redesigned visual identity is a testament to the company's legacy. It seamlessly blends the company's storied past with its forward-looking approach. At the confluence of the present and the future, the new branding emerges, capturing the essence of red_mad_robot's journey.
What's particularly striking about this rebranding is the cohesive system it embodies. The brand does not shy away from infusing a touch of savvy humor into its design, making it relatable. The bold character reinforces the company's assertive presence in the digital domain. Moreover, this rebranding initiative breaks barriers, uniting diverse elements under a single theme where all robots "speak one language". Such unity in diversity underscores red_mad_robot's commitment to inclusivity.
Behind every great design, there's a dedicated team. The rebranding credits for red_mad_robot reads like a who's who of the Russian design arena. Under the client banner of red_mad_robot, stalwarts like Max Desyatykh, Zhenya Bondarev, and Elena Soloha contributed. The branding, design, and art-direction were masterfully executed by Maksim Arbuzov. The intriguing collage design that adds depth to the branding was the handiwork of Roman Bortsov and Maria Druzhinina. Furthermore, the type design, aptly named "CoFo Redmadrobot," was crafted by the renowned Contrast Foundry, Russia.
In conclusion, the rebranding of red_mad_robot is not just a change in visual representation. It's a declaration of the company's renewed vision and mission. It reflects an organization that's ready to embrace the future while honoring its past. This endeavor underscores the importance of branding and visual design in conveying a company's ethos and ambitions. It's a lesson for businesses everywhere on the power of design in storytelling and creating a lasting impact.
Branding and visual identity artifacts