On the ever-evolving stage of brand design, a new star emerges. "Three Girls," a home lifestyle brand, unveils a tapestry of visual identity where curtains aren't just fabric – they're a narrative. At the heart of their brand essence is the mantra "Experiencing Beautiful Moments," a sentiment reminiscent of those unexpected joys we stumble upon daily.
Drawing from the linear structure of the Chinese character "三" (translating to 'three'), the design is no less than a harmonious blend of "Time, Scenery, and Vibrancy." One might wonder, how does a brand dedicated to curtains weave these elements so seamlessly? Well, with an artist's brush, they paint a world where every drape is a canvas, waiting to capture life's fleeting moments.
The use of color in their branding and visual system isn't just a choice; it's a bold declaration. In a poetic dance, hues intertwine, bringing to life warm living experiences that mirror those surprise hugs or the first snowflakes of winter. Moments that make the heart skip.
Behind this artistic alchemy are the maestros: Creative Director Daqing and Jin Yanxi. Daqing, wearing two hats, also lends his talents as the Graphic Designer. Their collaboration, akin to a choreographed dance, unfolds a brand identity that's both evocative and endearing.
For those seeking a breath of fresh design air, "Three Girls" isn't just an invitation to drape your windows but to frame life's most beautiful moments.
And as they say in the world of branding and design, simplicity reigns supreme. Here's to "Three Girls," where minimalism meets profound insights. Cheers to more beautiful moments, one curtain at a time.
Branding and visual identity artifacts
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