New York Space Alliance Branding

Justin Au shared a really cool branding project for NSYA. Founded by former NASA directors, think tank strategists, and engineers, New York Space Alliance is a public benefit corporation leveraging New York resources and global talents to jumpstart entrepreneurship for space. 

NYSA’s logotype and visual identity system is based on a simple idea: looking upwards into the unknown. Meanwhile, the brand’s palette and core elements are firmly grounded in New York City’s heritage. Part revival of space-age wonder and part optimism towards a future in space, the visual identity aims to embody NYSA’s bold aspirations to empower "astropreneurs" in their ventures.

In addition to the brand identity, we developed a campaign to launch NYSA's Virtual Space Accelerator initiative, asking New Yorkers some of the most pressing issues regarding space development right now. We aimed to create unexpected, graphically simple depictions of space, heavily inspired by Japanese minimalism.

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I'm a Brazilian product designer based in Oakland, California currently working for Google as a Staff Designer. I am also the founder of Abduzeedo, an award-winning digital publication about design and a personal project that has become the source of inspiration for millions of designers and enthusiasts.

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