The folks over at Carla have created a quite elegant branding and visual identity project for August, a skin care product based in New York. Having good skin is worth its weight in gold, but not at the cost of our own sanity.
Justin Au shared a really cool branding project for NSYA. Founded by former NASA directors, think tank strategists, and engineers, New York Space Alliance is a public benefit corporation leveraging New York resources and global talents to jumpstart entrepreneurship for space.
NYSA’s logotype and visual identity system is based on a simple idea: looking upwards into the unknown. Meanwhile, the brand’s palette and core elements are firmly grounded in New York City’s heritage. Part revival of space-age wonder and part optimism towards a future in space, the visual identity aims to embody NYSA’s bold aspirations to empower "astropreneurs" in their ventures.
In addition to the brand identity, we developed a campaign to launch NYSA's Virtual Space Accelerator initiative, asking New Yorkers some of the most pressing issues regarding space development right now. We aimed to create unexpected, graphically simple depictions of space, heavily inspired by Japanese minimalism.
Learn more at http://nyspacealliance.org