Thibaut Crepelle shared a motion design project created for Swile. The project has many contributors but the focus here is on the motion design and branding. Swile is a brand that is bold, friendly and entertaining. This video is the representation of all the aspects of the identity, from the font all the way to the product.
Animation was made in a way that the elements are always in motion, the idea here was to create catchy movements and attractive transitions to reflect the fact that everything appearing on the screen is a single product and a single brand.
The idea was of course to remain consistent with the brand codes, starting with a first 2D typographic part and then gradually moving towards 3D product animation.
Check out the full product at swile.co
For more information make sure to check out Thibaut on