Brand identity posts are never enough in my opinion. I feel that it's probably one of the most challenge design projects due to its constraints and the canvas you have to create for.
.Oddity Studio shared a branding and packaging design project for TAG Aviation. Basic personal hygiene becomes a luxury amenity on board private jet airlines: high quality products with a long life leather mask holder packaged in minimalistic red and white box along with silver metallic greeting cards. A perfect brand expression is scored with playful details of runway and taking off plane.