BEWARE of a tasty Pizza picture in this article. On the serious side, I do miss making brand identities. The feeling of going to the printer to proof a print job for your client was a lot of fun.
The talented designers at hup studio shared the branding work they did for Technogym Live, a fitness streaming platform offering live classes on Technogym’s smart equipment. They chose to explore a bold typography with very simple elements like rectangles with clever animations. The result is a modern and elegant system.