Logo design and brand identity are crucial elements in creating a company's visual identity. They help to communicate the company's values, mission, and personality to the target audience and create a lasting impression. In this post, we will take a closer look at the logo design and brand identity for Orio, a company that provides charging networks for vehicles, created and shared by Jarosław Dziubek.
The color palette for Orio is blue and black, which is a classic combination that exudes professionalism and reliability. The blue symbolizes trust and stability, while the black adds a touch of sophistication and elegance. The bold sans-serif font used in the typography is both beautiful and impactful, making the brand easily recognizable.
The logo design itself is simple yet effective, featuring the brand name "Orio" in the sans-serif font mentioned above. The blue and black color scheme is carried through in the logo, creating a cohesive and consistent visual identity. The simplicity of the logo design allows it to be easily recognizable, even when viewed in smaller sizes, making it an excellent choice for use on various platforms and materials.
Overall, the logo design and brand identity for Orio are well thought out and executed, effectively communicating the company's values and mission to its target audience. The use of blue and black, along with the bold sans-serif font, creates a strong and recognizable visual identity that will help the brand stand out in a crowded market. If you're looking for inspiration for your next logo design or brand identity project, be sure to check out the work of Jarosław Dziubek!
Logo design and brand identity artifacts
For more information make sure to check out Jarosław Dziubek on Behance and Instagram.