Jul 23, 2019
Our good pals from Tendril is a design-driven animation, VFX and digital innovation studio based in Toronto, Canada. We have featured their work before on ABDZ and it's always a nice surprise when they are sharing new work with us. Their latest awesomeness they shared is Tendril's production partners collaboration with Psyop & PARTNER, an agency behind the marketing efforts for VIZIO. Tendril was invited to design and create two films showcasing the key features and benefits of VIZIOʼs P-Series X Quantum and Dolby Atmos product lines. Give them a look especially with sound, it's quite amazing.
In their words
VIZIO's products have a beautifully crisp, minimalist aesthetic, yet at the same time are engineered to provide mind-bending sensory immersion. This elegant duality provided us with the emotional soul of these films -- an almost psychedelic audiovisual tableau set against a perfect backdrop of slate and chrome. - Chris Bahry (Creative Director / Tendril Co-founder)
Motion Design & Advertising
VIZIO P-Series X Quantum
In the case of PX Quantum, we found the inspiration we were looking for in the underlying technology. The panels contain billions of nanometre size semiconductor particles called quantum dots that have some very interesting optical and electronic properties. We imagined these particles activated and illuminated by light, congealing and swirling together to form images on the surface of the display.
VIZIO Dolby Atmost
For Atmos, the key creative challenge was to find a unique and beautiful way to visualize sound propagating through space. The speakers within the Atmos system are designed to reflect and focus sound to maximize sensory immersion. At an early stage, we imagined that the environment might be largely invisible, and revealed only when pulses of sound passed over its surfaces. We experimented with vibrating strings and strands flowing through and wrapping surfaces in space.
- Learn more about Tendril