ad campaigns

SickKids VS: For all the moms who ask for nothing.

It's Sunday and it's a beautiful day! Some of us are prepping ourselves to take our mothers to brunch or a family picnic at the park for Mother's Day. Some mothers aren't having the luxury of this simple reality, the video starts with: "Nothing, nothing. I don’t want anything,". It's a bold message of their hard daily realities but at the same time, they have to keep things going for the better.

SickKids VS: DadStrong Campaign

With today's celebration of Father's Day, a least known celebration compared to Mother's Day but still has its rewards. We have took a look at a similar campaign for Mother's Day on ABDZ but let's meet Frank. The latest spot from SickKids by Cossette. We follow Frank on his day from a workday to finish it off with a "Night Shift" where the inspiration comes from that parenting is a 24/7 job at the best times.

SickKids VS: MomStrong Campaign

With Mother's Day coming up this Sunday, among the festivities for the occasion. Some others doesn't have the same luxury that a few of us take for granted. We have featured a SickKids campaign before and now they are back with a video that shares inner strength from mothers of SickKids. I am grateful enough for not experiencing the pain they must face every single day. To me, they are the best and they do reserve recognition.

Ad Campaign: In Harmony with Nature

In Harmony with Nature is an Ad Campaign done by BBDO New York for General Electrics to communicate their focus on developing sustainable solutions to operate in harmony with nature. Check out the awesome imagery.

Inside the work of Lightshock

Joao Ferraz aka Lightshock is a Brazilian designer, illustrator, and art director specialized in 3D and publicity campaigns. In this post he will talk a bit about each of his works and give you some insights on how things got done. His work is absolutely amazing and precise so take a look and enjoy! For more from Joao visit

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