It's Sunday and it's a beautiful day! Some of us are prepping ourselves to take our mothers to brunch or a family picnic at the park for Mother's Day. Some mothers aren't having the luxury of this simple reality, the video starts with: "Nothing, nothing. I don’t want anything,". It's a bold message of their hard daily realities but at the same time, they have to keep things going for the better. If you have some extra cash, the kids from SickKids would love your generous support and it's never too late to make someone smile. Thank you. For all the moms who ask for nothing but deserve the world. This Mother’s Day, give a gift your mom will love and our SickKids Moms will never forget. Gifts That Give Back SickKids Get Better Gifts are truly heartfelt gifts you can give to the special people in your life, while also making a life-changing impact on the children at SickKids. Perfect for any occasion, all gifts come with a FREE greeting card that includes a personalized message from you, along with how the gift has helped the children at SickKids. These inspiring gifts can be delivered instantly, or on that special occasion. Give it a Watch (Video) Links Learn more about getbettergifts.sickkidsfoundation.com Credits Agency – Cossette Global Chief Creative Officer(s): Carlos Moreno, Peter Ignazi Art Director: Spencer Dingle Copywriter: Jordan Hamer Agency Producer: Dena Thompson Strategy Director: Denika Angelone SVP, Strategy : Rosie Gentile Account Executive: Hillary Gonzalez Account Director: Daniel Dolan Group Account Director: Melissa Levenberg VP, Director: Tishan Canagasaby Production House: Skin & Bones Film Company Director: David Quinn DOP: Christopher Lew Executive Producer: Liane Thomas Line Producer: Joan Bell Editing House: Skin & Bones Film Company Editor: Marka Rankovic Transfer /Online Facility: Alter Ego Music House (s) : Massive Music + Berkeley 69 Toronto
With today's celebration of Father's Day, a least known celebration compared to Mother's Day but still has its rewards. We have took a look at a similar campaign for Mother's Day on ABDZ but let's meet Frank. The latest spot from SickKids by Cossette. We follow Frank on his day from a workday to finish it off with a "Night Shift" where the inspiration comes from that parenting is a 24/7 job at the best times. Especially with a sick child where routine is completely unfamiliar to most families. Happy Father's Day and be grateful for our situations where others might not have the same luxury. Behind this campaign, there's the team from Cossette where we have featured before on ABDZ. Cossette is a marketing communications company that provides integrated communications services with offices all over Canada and USA. If you wish to support, please go to getbettergifts.com. SickKids Get Better Gifts are truly heartfelt gifts you can give to the special people in your life, while also making a life-changing impact on the children at SickKids. Video Some Stills More Links Honour a Dad: getbettergifts.sickkidsfoundation.com More Information about SickKids
With Mother's Day coming up this Sunday, among the festivities for the occasion. Some others doesn't have the same luxury that a few of us take for granted. We have featured a SickKids campaign before and now they are back with a video that shares inner strength from mothers of SickKids. I am grateful enough for not experiencing the pain they must face every single day. To me, they are the best and they do reserve recognition. It is something that is close to us and needed to spread the message. Behind this campaign, we have the kind folks over Cossette who illustrated a video that features heart wrenching moments SickKids mothers often have in private, so they can keep their brave face on in front of their children. If you wish to support, please go to getbettergifts.com. SickKids Get Better Gifts are truly heartfelt gifts you can give to the special people in your life, while also making a life-changing impact on the children at SickKids. Video Some Stills
In Harmony with Nature is an Ad Campaign done by BBDO New York for General Electrics to communicate their focus on developing sustainable solutions to operate in harmony with nature. Check out the awesome imagery.
Joao Ferraz aka Lightshock is a Brazilian designer, illustrator, and art director specialized in 3D and publicity campaigns. In this post he will talk a bit about each of his works and give you some insights on how things got done. His work is absolutely amazing and precise so take a look and enjoy! For more from Joao visit lightshock.com.br Robot Girl This job was definitely a big challenge for our work. It got done in about 15 days and the biggest challenge was to make the robot look sensual and modern but not vulgar. WWF Three This was one of my first publicity jobs as an art director. This work was awarded in Cannes and opened a lot the doors from DM9 to my studio. The story behind it is very curious. I had just got married, on my way to the honey moon in Buenos Aires when I got contacted by DM9 about this job saying that I was approved and I had a week to get it done. It was crazy since I didn't have a laptop or neither could I cancel the trip. I ended up buying a laptop and spending half of my honeymoon working and barely slept for 4 days. BGourmet Copan This was a great project, took us 18 days of hard work and the result was great. BGourmet Recife On this one we were ready for it, and it was a lot of fun working with all the differente characters that were inspired by Master Vitalino Confea This is a project for the government in which the agency Agnelo is responsive for it. It's a long term project on the Quad illustrations, there's a forum where people give their opinion on the cities and how we should plan them. We take these ideas as a briefing and come up with the illustrations. Which means that while people are giving out opinions the city will take it's shape and this will soon be released. The project can be seen at http://www.cidadecolaborativaconfea.com.br/ Estadao Numeros This was a simple take on designing a character in 3D. F1 Phillips We got this job after we did the Indycar in Sao Paulo. We illustrated a F1 car for Philips. The curious fact is that a photo was actually used for the car since it would be extremelly hard to make that into 3d we used a Canon Mark II and got the job done. Honda Flex This was done for DM9 presenting the new Flex motors for Honda motocycles. Indycar 2010 This was a great challenge, we had 15 days to illustrate the indy cars and the scenery wasn't very easy to create. Intel Guitar Another job done for DM9 in which we illustrated virtual instruments to be used in an increased reality. It was very fun to work on this and we love the result. More info at http://www.intelmusica.com.br/ AMBEV Cans This job was done for MPM Agency. Cans of Ambev illustrated in 3D different sayings for Ambev Trainees. The biggest challenge was to redesign each can design exactly how the real one is. Speedy This is an image from a campaign we did for Speedy. Very simple and straight forward. Subzero Art produced for a hotsite release of a beer called Sub Zero da Antartica. Zeppelin This was a very cool project, that I helped the agency Superludico get done. Tok&Stok This was one of the most challenging campaigns we have done in Quad studio. We were approached to create a room full of elements with a single texture and that's how this project was born, the mess represents the fact that they don't have any tok&stock furniture to organize things. Tok&Stok Later on we got invited to work for them again and the challenge was even bigger, this time all the objects had to look real and organized. Each image has over 200 objects that took hours and hours of rendering.