Wernersam Studio and Latina Studio shared their beautiful work brand work for MasterCard. The campaign is focused on the message that at MasterCard, they believe in experiences, in the awe of the simple things. They use moments, in different situations like gastronomy, tourism, soccer competitions to illustrate that with super smart photos recreating the MasterCard logo.
Pes Motion Studio is a creative studio based in Chicago, IL, USA. They have shared their work on the launch campaign for Fandango app in Latin America. As you watch the final result of the video campaign, you can't help to notice its vibrant colours, 3D awesomeness, character design, and of course animations. Nicely done to the entire team! Also, what's striking is that there this nostalgia feeling of going to the movies.
Illusion CGI Studio created a powerful retouching campaign for Simple Green, a heavy duty BBQ & grill cleaner which is powerful like a beast. I think it deserves a Photoshop tutorial. What do you think?
Illusion CGI Studio is CGI studio based in Bangkok, Thailand, they gave worked with some of the most renowned brands, you might have seen or remembered this feature we made about them last year on their 2017's project Build the Future for Lego. In this feature, we are sharing their project for Chupa Chups (I think we all had at least once a Chupa Chups), what a creative visual approach.
SNASK is a production design studio based in the stunning city of Stockholm, Sweden. You might have probably seen their work featured on Behance and even here on abdz. Personally, I really dig their commercial ad campaigns, they are always creative, vibrant, and inspirational in some ways. To kick it off, we wanted to share the project they worked for Klarna, a banking company based in Sweden as well. For this campaign, let's take a look at their take on Apple and Google Pay on its art direction, set design and filmmaking.
Until recently, I am finding more and more interested in commercial campaigns that use creativity at its purest. I think it brings another look to our 'quotidien' and always bring a spark of inspiration needed. We are featuring at this collaborative project which is a commercial campaign for website building and hosting company Squarespace. In this campaign, it's all about ‘make it real’, it's a creative journey on the customer's perspective from basically the vision to realization.
Our friends from Ars Thanea have shared the project they have worked with Nike. What is it this time? They were part of a campaign to promote the new Nike model: Adapt. Claiming its next-generation of tech and sports footwear. Here are a few keywords: self-lacing system, mobile app. Does that sound great? Let's give it a look!
Pedro Veneziano shared his collaboration in 3D & Motion of the massive global campaign for Spotify Pride. Paying homage to the LGBTQ+ movement, its Pride rainbow flag. It's filled with colours and it has been shared through a series of dimensional visuals, static and motion assets in playlist covers, street posters, billboards and more. I would love to share a quote from Pedro on the project: "The result was a memorable identity that carries the very essence of the LGBTQ+ movement: bold, loud and proud." Hope you will enjoy this one!
Let's change the beat a little and go with a project in 'sound design' by Zelig Sound for Adidas Record Running. In advertising, we are mostly focused on how appealing are the visuals but there is a lot more than that. If we go behind the scenes, they are the storyboarding, scout locations, filming, equipment, production and more. If we are keeping a closer look at production, there is sound design. It definitely enhances the entire experience whatever you are promoting a product, story and anything else.
Today, Method Products, pbc - a pioneer in design-driven, people and planet-friendly home and personal care products - launches a new integrated brand campaign, “There’s Good Inside.” It spotlights the good inside its products, its people and its state-of-the-art, sustainable soap factory in Chicago. Brought to life with an uplifting, clean-centric cover anthem of the popular ‘90s earworm “I’m Gonna’ Be (500 Miles),” by The Proclaimers, the whimsical, smile-inducing campaign centers around the notion that most people don’t believe cleaning can be fun, creative or connected to their values.
Albert Heijn is Holland's biggest supermarket chain and the rad folks from Studio Mals shared 9 very playful videos that unfortunately we can't share but you should definitely check the full project on their Behance. The videos are basically a creative take on simple questions we might have about food. Simple and it's delightful!
Asawin Tejasakulsin is a Creative Group Head at Ogilvy & Mather and we are sharing a couple of the Lego campaigns he shared on Behance. Among the campaigns, there are projects titled: 'For every imagination', 'Imagine' and 'Build the future'. I took the liberty to put them together in this article because they are purely creative, inspiring and genius!
Our good pals from Tendril is a design-driven animation, VFX and digital innovation studio based in Toronto, Canada. We have featured their work before on ABDZ and it's always a nice surprise when they are sharing new work with us. Their latest awesomeness they shared is Tendril's production partners collaboration with Psyop & PARTNER, an agency behind the marketing efforts for VIZIO.
Cream Electric Art is a production studio based in Sydney, Australia; they have published a clever advertising project for McDonalds. Deeply focusing on their iconic logo for which represents the infamous 'Golden Arches', a representation that went on the big screen for the The Founder movie. I just appreciate how insightful Cream Electric Art studio took little moments from our daily life and simply placed the golden arches.
Santi Zoraidez and Facu Labo shared a beautiful art direction post on Behance. It's for the new and revolutionary Nike Epic React Flyknit. I am a Nike Running user and I remember seeing some promos about these new shoes and was always very impressed by the quality of the art direction and imagery. Now that I know who did it, it's more than necessary to feature them.
Coke Bubbles is an advertising and art direction project shared by Sascha Kuntze, Aditya Hariharan from Dubai and Hugo Rochette from London. It's the type of art direction I get really excited about because it is a clever example of photo-manipulation. Everybody is familiar with the Coke bubbles but the idea of making them using photo of a crowd was quite unique and very creative.
It's finally the end of the Black Friday and Cyber Monday craze, aren't you glad that is over?! WE got hammered in our inboxes from the pre-sale, actual sale, extended and never-ending sales. After all of this, did you buy anything? Was it worth it? This is exactly the intention behind this illustration series by Tough Slate Design, what you think? I think it's a true representation of our rage for discounted prices for a limited time.
Let's take a look at this interesting campaign that involved advertising & art direction for Destápate. What I love about this campaign is the approach and actually the story behind why. It invites you all Colombians to celebrate who they really are instead to hide underneath clichés. You should check out the commercial, it's quite lovely and share the love! Mullen Lowe SSP3 is an advertising agency in Bogotá, Colombia. You should definitely check out their site for more work.
Let's take a look at this art direction & advertising campaign proposal by designer Rui Gonçalves for Reliance Life Insurance. That tagline is pretty neat and tells the story of the two pieces very well. You just gotta love the layered composed elements and also the perspective that gives you a unique puzzle of the global situation. Props to the post-production skills from Rui who does a very job to express the behind-the-scenes. And also sharing his frame-by-frame process so we can get inspired from.
In celebration of growth and opportunity ofLenovo, the team over Ars Thanea worked on an advertising video to capture and express its rebirth with a colourful approach that was entirely made without CGI. I would suggest to watch that Making Of to learn more and just watching at the final result is a burst of creativity.