Explore how Stockholm Design Lab's branding and visual identity for Alight is setting a new standard in the solar industry, emphasizing sustainability and innovation.
Stockholm Design Lab recently undertook a significant project to create the branding and visual identity for Alight, an organization dedicated to accelerating the transition to solar power. In the fast-evolving solar energy sector, where over a third of new global power generation capacity is solar, Alight stands out as a purpose-driven entity. Their ambitious goal to generate at least 1 GW of solar capacity in five years underlines their commitment to sustainable energy.
Alight's business model is centered on building, operating, and owning both onsite and offsite solar projects. They cater to large corporations, offering enhanced power solutions, and are rapidly expanding across Europe. Specializing in solar Power Purchase Agreements (PPA), Alight is not just a service provider but a partner in success for the corporations it collaborates with.
The challenge for Stockholm Design Lab was to encapsulate Alight’s essence - a blend of sustainability, innovation, and corporate responsibility - into their visual identity. The design needed to communicate Alight’s commitment to renewable energy and its role as a catalyst in the solar power industry.
The branding created reflects Alight's forward-thinking approach. It uses clean, minimalistic lines, and a color palette inspired by the sun's energy, evoking both the source of solar power and the brightness of Alight's vision. The visual identity successfully conveys the idea of growth, innovation, and the environmental focus of the brand.
In the realm of corporate branding, Stockholm Design Lab has effectively highlighted Alight's key differentiators - its specialization in solar PPAs and its role in driving the sustainable energy transition. The visual elements and the overall aesthetic of the brand resonate with Alight’s mission to provide better power solutions to industry leaders while underlining the importance of renewable energy.
In summary, Alight's branding and visual identity, crafted by Stockholm Design Lab, not only captures the essence of the organization but also sets a new benchmark in the solar industry. It serves as a shining example of how design can be seamlessly integrated with corporate vision, especially in the realm of sustainable energy.
Branding and visual identity artifacts