Until recently, I am finding more and more interested in commercial campaigns that use creativity at its purest. I think it brings another look to our 'quotidien' and always bring a spark of inspiration needed.
Human vs nature. A primeval desire to prove oneself, challenge the nature, to win and go down in history future generations. The idea behind the visual look of the spot was to show the struggle every Sportsman must face during the biggest and most important sport event, The Olympic Games.
The spot is set to build audience’s awareness and excitement ahead of the BBC’s coverage of the 2014 Winter Olympics.
Client: BBC Sport
Production company: Stink & Red Bee Media
Post House: Platige Image
Director: Tomasz Bagiński
DOP: Wojtek Zieliński
Executive Creative Director: Mark Roalfe
Creative Team: Barnaby Blackburn, Gustavo Kopit, Lembi De Carvalho
Business Director: David Pomfret
Account Director: Ben Boyles
Senior Planner: Henry Gray
Producer: Sally Rigg
Executive Producer: Edward Grann
RED BEE MEDIA
Producer: Edel Erickson
Executive Producer: Adam Tunikowski, Michał Dwojak-Hara
Art Director: Michał Misiński
Technical Director: Tomasz Dyrduła