I love reading biographies because I love to know how individuals can break the status quo and go from ordinary to becoming truly extraordinary. A few weeks ago I finished reading one that has become my favorite, at least until I find a new one.
The book suggestion of this week is about logos and it's not only one book but three. We are talking about Gestalten's line of books on contemporary logo design: Los Logos, Dos Logos and Tres Logos.
Los Logos and Dos Logos documented this unceasing evolution. Expanding on the previous editions, Tres Logos demonstrates how influences from illustration and street art have become increasingly evident in logo design inspiring ornamental patterns with logos replacing the abstract tag. Additionally, companies are becoming more daring and exploiting their logos to identify their brand with a certain style and appeal.
Fully indexed and structured thematically, the book draws connections between the applications and the field for which it was intended. Like its predecessors, Tres Logos explores the exceptional visual language and stylistic approaches to logo creation by designers around the globe, exhibiting thousands of examples and simultaneously providing information about the "makers'" personal approach.