Brand and Visual Identity 42 Entertainment

cheeer STUDIO shared a branding and visual identity project for 42 Entertainment, a company  founded by CMC, the most influential investment institution in China specializing in the cultural industry. Their vision is to expand the cultural and social scene in China with the emphasis on comedy, and thus creating a new choice of lifestyle for the younger generation. 42 Entertainment has assembled an extensive network of resources in managing nationwide comedy clubs,  developing insightful and in-depth comedy content, building structured talent pools and professional career paths for the young professionals.


  • Client: 42 Entertainment
  • Category: Branding / Visual Identity Design
  • Location: Beijing
  • Photography: Wang Di / Lv Wenting
  • Motion Graphic: Zhang MIngyuan
  • Design: cheeer STUDIO
  • Year: 2018

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