Brand identity and digital design are two crucial elements for any business looking to make an impact in today's marketplace. That's why Swedish design duo Gustav Nordebrink and Niklas Rosén, known collectively as ID—C, teamed up with Doconomy, an innovative impact-tech startup, to create a comprehensive brand identity and digital design system that aligns with the company's core values.
Doconomy's mission is to provide digital tools that enable consumers and brands to understand and reduce the environmental impact of consumption. Since its inception in 2018, Doconomy has been investing in measures to tackle climate change and has developed a range of financial tools to inspire positive change.
To support this mission, ID—C worked closely with Doconomy's internal teams over a period of two years to develop a brand strategy, brand identity, digital design system, digital products, and websites. The result is a robust system that embodies Doconomy's functional values and is optimized for the global market and ever-evolving innovations.
The new brand identity and digital design system are integral to Doconomy's success. They reflect the company's commitment to innovation and sustainability, while also ensuring that it stands out in a crowded marketplace. The design system is flexible, scalable, and adaptable, making it easy for Doconomy to keep up with the latest technological advancements and trends.
Moreover, the new digital products and websites are intuitive and user-friendly, making it easy for consumers and brands to understand and reduce their environmental impact. By creating a comprehensive ecosystem of financial tools, Doconomy is empowering individuals and companies to make informed decisions that have a positive impact on the environment.
In conclusion, ID—C's collaboration with Doconomy has resulted in a comprehensive brand identity and digital design system that embodies the company's values and mission. The new design system and digital products reflect Doconomy's commitment to innovation and sustainability while empowering individuals and companies to make positive environmental choices. As a result, Doconomy is well-equipped to continue its mission of driving positive change and reducing the environmental impact of consumption.
Brand identity and digital design system
- Year: 2022
- Client: Doconomy
- Type: Brand identity, Digital design system
- Type designer: Göran Söderström
- 3D: Studio Taktil
- 3D: Huwan Peng
- Web Development: Vacuum Labs
- Photography: Luca Mara
- Visit website at doconomy.com
For more information make sure to check out ID—C’s website.