Branding and Visual Identity for madre natura

madre natura is a contemporary Australian fashion design house. The name translates to ‘Mother Nature’ in Italian. madre natura believes that respect for the environment is equally as important as respect for ourselves. This guides the label with every decision they make and aligns them with their values: Sustainable, Ethical, Circular and Slow-Fashion.

What is circular fashion? The new height of sustainable shopping.

Design

We developed a simple design system for the creative which put the garments and materials front and centre, at the heart of m_n. The brand illustrations and typography would always be secondary to these elements. The wordmark is derived from old hand-cut typefaces. This mark pays homage to the artists of the past and the artisans that design and make their clothes.

All packaging – such as swing tags, string and printing slips – is made with recycled paper and eco-friendly ink, and each order comes with a detailed care guide so your garment lasts as long as possible. In the event you do outlive your madre natura piece, the brand encourages you to send it back to be upcycled into their next collection.

“Sustainable brands are proud of their work in protecting and conserving our planet, and will happily share with you the details of their journey and processes to help consumers make informed decisions..”

Full article - VOGUE AUSTRALIA

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