Pop Plant Branding and Visual Identity

Pop Plant is an interior and exterior plantscaping business, specializing in inner city spaces. Originally established in 2012, Both Studio were tasked with creating a new branding and visual identity to better represent their evolving business and appeal to their clientele of architects, designers and other design-aware individuals.

Working with the Pop Plant team to clarify their place within the industry, we identified the unique balance in their approach; whereby both aesthetics and scientific knowledge are equally considered. It was this duality that led to the implementation of two harmonious but contrasting typefaces across the visual identity to represent the Pop Plant ethos.