We've previously featured the work from Serafim Mendes with Invisible Cities on Abduzeedo and now he's back with a collaboration with Danny Ivan on their submission for
Pure Luxe is a daily online and biannual print magazine covering luxury lifestyle. The branding and art direction is simply beautiful and the designer behind it is Lucas Berghoef
After three years the brand sits among the most visited Dutch sources for inspiration in the areas of luxury living, cars, yachts and private jets, among other high-end culture. Lucas Berghoef created the new logo and visual identity for Pure Luxe to further develop the brands sophisticated style.
Branding and Visual Identity
Check out the online platform Lucas made for Pure Luxe on Behance and don’t forget to follow him on: