Branding and Visual Identity for Pure Luxe Magazine

Pure Luxe is a daily online and biannual print magazine covering luxury lifestyle. The branding and art direction is simply beautiful and the designer behind it is Lucas Berghoef

After three years the brand sits among the most visited Dutch sources for inspiration in the areas of luxury living, cars, yachts and private jets, among other high-end culture. Lucas Berghoef created the new logo and visual identity for Pure Luxe to further develop the brands sophisticated style. 

Branding and Visual Identity

Check out the online platform Lucas made for Pure Luxe on Behance and don’t forget to follow him on:

Written by

Abduzeedo

I'm a Brazilian product designer based in Oakland, California currently working for Google as a Staff Designer. I am also the founder of Abduzeedo, an award-winning digital publication about design and a personal project that has become the source of inspiration for millions of designers and enthusiasts.

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