visual identity

Simplicity at its best with Circula visual identity

Sofia Dimitrova, Atanas Teodosiev and Jenny Tsaneva shared a branding and visual identity project for Circula, a company that struck them only as a young and determined name on the market, that would not be the whole picture, however.

Branding & Visual Identity for Artificial Intelligence in Wealth Management Conf.

I have been living in Switzerland for almost 8 months now, it's definitely a slower pace than what I am used to but I am definitely enjoying it. I just love how close to nature you really are and the momentum of stress is almost non-existent. Following up, I love to discover designers or featuring interesting things on the blog. Let's take a look at this branding and visual identity for a conference, Artificial Intelligence in Wealth Management. Designed by the fine folks from Alto Crew

Branding & Visual Identity for 121

121 is a partner agency of the DDB Group based in Lima, Peru. They collaborated with the fine folks from Hueso Studio on creating a visual identity and branding that would express and demonstrate an emotional social connection with their clients and target audience. Looking at the visual approach on this design, it reminds you of the good old' days of design by giving a nod to the 70s with the colors, lines and gradients?

Sanatorija Gin Bar Branding and Visual Identity

Holy Affair was approached by gin aficionados who wanted to open the best gin bar in the country. Their ambition needed the corresponding identity for the new brand. In recent years Vilnius city has seen a major rise in the HoReCa market. A vast quantity of newly opened bars, cafes, and restaurants have engaged in a ruthless competitive fight. To shine in this environment a new bar needed a distinctive brand identity and a strong message that could reach customers who have seen it all.

Brand Identity for Brazilian Soccer Team Goias

We have published tons of incredible brand identity articles here on ABDZ since we started. These projects were for all sorts of businesses but we never had one for a soccer team, at least until today. BR/BAUEN Design Group shared this beautiful redesign project for the visual identity of one of Brazilians big soccer teams, Goias. It’s a very thorough project that goes from the mark to uniforms and marketing material.

House of Donuts Playful Visual Identity System

Donuts, oh donuts! It’s hard to resist the temptation of those little fried pieces of dough. To make things even harder Mariana Font and César Romero created a colorful and fun visual identity for House of Donuts. By playing with typography, colors and pattern they created a beautiful system that is playful but super modern and elegant. I personally love the packaging and printed materials. The website is awesome great, especially the hamburger menu.

Branding and Visual Identity for Gocase

We come to an era where we are among a lot of fascinating and impressive brands that built products to protect our beloved smartphone. It's now becoming one of the first things you need when comes the moment of purchasing a new phone. Coming with variety comes with the competition with these brands, how do you attract customers through their product, marketing, packaging, presence on social media and etc. We are taking a look at the branding and visual identity for Gocase, a global company that specializes in phone cases and other customized accessories.

Packaging & Logo Design for Vizou's reading glasses collection

I am starting to be attracted to showcasing work and projects that aren't related to 'user interface' and user experience. It's probably because I work into this field but having the opportunity to share whatever inspires us what makes me keep going with ABDZ. With this momentum, I would like to share the work of Studio Chapeaux and what they have done for Vizou's reading glasses collection in terms of graphic & packaging design.

Celebrating Diversity and Fluidity for IZZE Sparkling Juice Campaign

A couple of weeks ago, we have seen the buzzing news of Jessica Walsh stunning our industry by introducing her new studio &Walsh. She has been rocking our design industry for decades and it's really inspiring seeing her progress along the years and what it means for the next-gen. Speaking of Gen, we are featuring a campaign she was part of as 'art direction' for IZZE Sparkling Juice.

Refining Pinterest's Brand Design and Visual Identity

Pinterest, a social media platform has registered 300 million monthly actives, a 30% increase on a year ago. I personally thought people were not using this platform anymore but they still do, great news for Pinterest. On this note, I stumbled across a project that Kurppa Hosk shared on their Behance a little year ago about their brand design refresh they worked on the visual identity for Pinterest.

Branding for Lilo™, a brand for men's shoes 100% recycled leather

We would like to feature this fashionable branding for Lilo™ designed by Federico Sanchez, a designer based in Buenos Aires, Argentina. The brand behind its design is for men's shoes 100% recycled leather. I love the simplicity of its design and the choice of colors with a little accent with the Yellow. What caught my eye for this project is the logo, the bigger 'O' somehow balances it all well together. The overall design kept its sustainable vision of the brand rightfully to its philosophy.

Visual Identity for artisan bakery LOAF

LOAF is an artisan bakery from Balneário Camboriú that produces bread with organic flour and long fermentation. This is the secret to a crusty and dense bread - but at the same time airy - with easy digestion and unique flavor of all recipes. Every week a new batch of traditional and special bread is prepared for single orders or in a monthly subscription mode - known as Club LOAF. General packaging options and layout of business cards, tags, menus, discount coupons, flyers, stickers, website, newsletter and posts to social networks were created.

Visual Identity for Old Adelaide Pub Earl of Leicester

Matt Vergotis share a cool visual identity project on his Behance profile. It's for a a pub in Adelaide, Australia called Earl of Leicester. I love the look of the crest he created, it keeps alive the idea of being a very old pub, with tradition of offering an abundance of beers and good food. 

Undivided Rebranding & UI/UX for Useberry

holy ™ is an agency of all sorts of services, from branding all the way to the user interface design. Based in Athens, Greece, they shared on their Behance, a major rebranding & UI/UX for Useberry. They have revamped their entire look from visual identity, UI/UX, iconography, illustrations, animations and even copywriting. Useberry is an intuitive user-testing tool, which provides codeless prototype analytics.

Brand Identity - Arcadia Data Rebrand

Let's start off the week (for me for sure) with a branding project that involves graphic design, illustration and lots of data. I would agree with most of you that data is quite a boring subject and quite a challenge to tackle through design. If we are looking for a UX data-driven perspective, then I would say that is a really fun thing to do because making UI design based on data will always make things even more effective but not an illustrative kind of way.

Beautiful TEDx Fortaleza Branding

I have been a fan of TED for a long time, it's hard to point when, I'd say since the beginning and it's incredible to see how much it has expanded with the TEDx. There are so many events happening and the cool thing is that they have their own brand in a way like the one that Vibri Design did and excellent job branding the TEDx Fortaleza. It has this beautiful sense of motion and clash of elements, like the talks everyone expected from a TED event. Below you can see a bit of what I am talking about with some description from the designers.

Sofia Luxury Residence Branding

Branding and visual identity projects is a vast effort, it goes from designing logo, identity to basic collaterals to the digital part with web site and mobile. Some projects still require a lot of print design work and as a lover of the lost art of print I have to feature these projects, like the Sofia Luxury Residence designed by HYPE Agency in Sofia, Bulgaria.

Sleepformer Branding

We’ve talked about how great concepts with the right branding can work really well together. It’s all part of the image you are projecting to your users and what is the reflection of your goals vs what is the purpose of your brand. There’s many great products out there but there are unlikely known because of the poor branding.

Web & Mobile Experience for Boston Taxi

I stumbled across this cool Behance project by Roman Lel, a visual designer & UX designer from Ukraine. He shared an entire web & mobile experience for Boston Taxi. He conceptualized a branding with a visual identity and also with the type of illustrations that shares a resemblance with Uber. I just loved it! The experience on the other side is friendly and smooth with little interactions to complete its minimalistic approach. Lots of white negative space but it just improves the experience.

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