David Silva shared a colorful branding and visual identity he created for the G7 Group in Brazil. The Group G7is part of Semesp Corporate University network, which aims to train and qualify professionals from higher education institutions, disseminating knowledge, techniques and values considered fundamental to the success of higher education in Brazil.
Graphéine is a brand design agency based in Paris, France. They have shared through via their Behance, the new visual identity for the French Ministry of Culture. The Ministry's logo was initially designed back in 1989 by Pippo Lionni and later in 1999, the logo of the French Republic was added.
Sofia Dimitrova, Atanas Teodosiev and Jenny Tsaneva shared a branding and visual identity project for Circula, a company that struck them only as a young and determined name on the market, that would not be the whole picture, however.
I have been living in Switzerland for almost 8 months now, it's definitely a slower pace than what I am used to but I am definitely enjoying it. I just love how close to nature you really are and the momentum of stress is almost non-existent. Following up, I love to discover designers or featuring interesting things on the blog. Let's take a look at this branding and visual identity for a conference, Artificial Intelligence in Wealth Management. Designed by the fine folks from Alto Crew
121 is a partner agency of the DDB Group based in Lima, Peru. They collaborated with the fine folks from Hueso Studio on creating a visual identity and branding that would express and demonstrate an emotional social connection with their clients and target audience. Looking at the visual approach on this design, it reminds you of the good old' days of design by giving a nod to the 70s with the colors, lines and gradients?
Holy Affair was approached by gin aficionados who wanted to open the best gin bar in the country. Their ambition needed the corresponding identity for the new brand. In recent years Vilnius city has seen a major rise in the HoReCa market. A vast quantity of newly opened bars, cafes, and restaurants have engaged in a ruthless competitive fight. To shine in this environment a new bar needed a distinctive brand identity and a strong message that could reach customers who have seen it all.
Fagerstrom.studio created the visual identity for Hello Oma is a new seasonal farmers market located in East Hampton, Long Island (NY), which opened its doors during the summer of 2019.
We have published tons of incredible brand identity articles here on ABDZ since we started. These projects were for all sorts of businesses but we never had one for a soccer team, at least until today. BR/BAUEN Design Group shared this beautiful redesign project for the visual identity of one of Brazilians big soccer teams, Goias. It’s a very thorough project that goes from the mark to uniforms and marketing material.
Donuts, oh donuts! It’s hard to resist the temptation of those little fried pieces of dough. To make things even harder Mariana Font and César Romero created a colorful and fun visual identity for House of Donuts. By playing with typography, colors and pattern they created a beautiful system that is playful but super modern and elegant. I personally love the packaging and printed materials. The website is awesome great, especially the hamburger menu.
We come to an era where we are among a lot of fascinating and impressive brands that built products to protect our beloved smartphone. It's now becoming one of the first things you need when comes the moment of purchasing a new phone. Coming with variety comes with the competition with these brands, how do you attract customers through their product, marketing, packaging, presence on social media and etc. We are taking a look at the branding and visual identity for Gocase, a global company that specializes in phone cases and other customized accessories.
I am starting to be attracted to showcasing work and projects that aren't related to 'user interface' and user experience. It's probably because I work into this field but having the opportunity to share whatever inspires us what makes me keep going with ABDZ. With this momentum, I would like to share the work of Studio Chapeaux and what they have done for Vizou's reading glasses collection in terms of graphic & packaging design.
A couple of weeks ago, we have seen the buzzing news of Jessica Walsh stunning our industry by introducing her new studio &Walsh. She has been rocking our design industry for decades and it's really inspiring seeing her progress along the years and what it means for the next-gen. Speaking of Gen, we are featuring a campaign she was part of as 'art direction' for IZZE Sparkling Juice.
Pinterest, a social media platform has registered 300 million monthly actives, a 30% increase on a year ago. I personally thought people were not using this platform anymore but they still do, great news for Pinterest. On this note, I stumbled across a project that Kurppa Hosk shared on their Behance a little year ago about their brand design refresh they worked on the visual identity for Pinterest.
We would like to feature this fashionable branding for Lilo™ designed by Federico Sanchez, a designer based in Buenos Aires, Argentina. The brand behind its design is for men's shoes 100% recycled leather. I love the simplicity of its design and the choice of colors with a little accent with the Yellow. What caught my eye for this project is the logo, the bigger 'O' somehow balances it all well together. The overall design kept its sustainable vision of the brand rightfully to its philosophy.
LOAF is an artisan bakery from Balneário Camboriú that produces bread with organic flour and long fermentation. This is the secret to a crusty and dense bread - but at the same time airy - with easy digestion and unique flavor of all recipes. Every week a new batch of traditional and special bread is prepared for single orders or in a monthly subscription mode - known as Club LOAF. General packaging options and layout of business cards, tags, menus, discount coupons, flyers, stickers, website, newsletter and posts to social networks were created.
Matt Vergotis share a cool visual identity project on his Behance profile. It's for a a pub in Adelaide, Australia called Earl of Leicester. I love the look of the crest he created, it keeps alive the idea of being a very old pub, with tradition of offering an abundance of beers and good food.
holy ™ is an agency of all sorts of services, from branding all the way to the user interface design. Based in Athens, Greece, they shared on their Behance, a major rebranding & UI/UX for Useberry. They have revamped their entire look from visual identity, UI/UX, iconography, illustrations, animations and even copywriting. Useberry is an intuitive user-testing tool, which provides codeless prototype analytics.
Let's start off the week (for me for sure) with a branding project that involves graphic design, illustration and lots of data. I would agree with most of you that data is quite a boring subject and quite a challenge to tackle through design. If we are looking for a UX data-driven perspective, then I would say that is a really fun thing to do because making UI design based on data will always make things even more effective but not an illustrative kind of way.
I have been a fan of TED for a long time, it's hard to point when, I'd say since the beginning and it's incredible to see how much it has expanded with the TEDx. There are so many events happening and the cool thing is that they have their own brand in a way like the one that Vibri Design did and excellent job branding the TEDx Fortaleza. It has this beautiful sense of motion and clash of elements, like the talks everyone expected from a TED event. Below you can see a bit of what I am talking about with some description from the designers.
Branding and visual identity projects is a vast effort, it goes from designing logo, identity to basic collaterals to the digital part with web site and mobile. Some projects still require a lot of print design work and as a lover of the lost art of print I have to feature these projects, like the Sofia Luxury Residence designed by HYPE Agency in Sofia, Bulgaria.