Fluxus is the newest coffee project from one of the biggest coffee roasters in Turkey. Inspired by the international community of artists, composers, and designers that was Fluxus, the founders decided to use the name to represent their coffee brand. And we have to say, it's a match made in heaven! Coffee has always been a form of art, and the branding work that MarkaWorks Branding Agency did for Fluxus captures that perfectly.
The branding of Fluxus is bold yet simple, with a monogram using the letter "X" that resembles the shape of the V60 coffee maker. The drops that represent brewing coffee add a touch of artistry to the logo. Vibrant colors such as red and blue were chosen for the packaging, which contrasts perfectly with the dark navy bottom half of the box. But the biggest surprise is inside the box: plain red coffee packaging that pops against the other colors. A sticker label on the packaging gives information about the coffee's origin and flavor profile.
At Fluxus, they take their coffee seriously. They're not just creating a beverage, they're creating an experience. And their branding reflects that. With its art-inspired elements, Fluxus is sure to catch the eye of coffee lovers in Turkey and Europe. So if you're a coffee lover looking for a new experience, try Fluxus. You won't be disappointed!
For more information make sure to check out MarkaWorks Branding Agency’s website or follow them on Behance and Instagram.