Branding and Visual Identity Shorty’s Coffee

The Colour Club, a full service creative studio based in the United Kingdom and Australia, shared a simple, yet elegant branding and visual identity for Shorty's a coffee shop in in Randwick. Shorty’s is a go-to local serving up quality coffee and food. In naming and developing the brand they took inspiration from the 6’6” owner, tweaking a tall typeface and pairing it with a set of lanky legs to illustrate the morning coffee run.

Branding and Visual Identity

Image may contain: screenshotImage may contain: indoorImage may contain: birdImage may contain: handwriting and typographyImage may contain: plate, food and tableImage may contain: screenshotImage may contain: building, sign and outdoorImage may contain: cup, coffee and indoorImage may contain: menuImage may contain: person, cup and indoor

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I'm a Brazilian product designer based in Oakland, California currently working for Google as a Staff Designer. I am also the founder of Abduzeedo, an award-winning digital publication about design and a personal project that has become the source of inspiration for millions of designers and enthusiasts.

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