The Colour Club, a full service creative studio based in the United Kingdom and Australia, shared a simple, yet elegant branding and visual identity for Shorty's a coffee shop in in Randwick. Shorty’s is a go-to local serving up quality coffee and food. In naming and developing the brand they took inspiration from the 6’6” owner, tweaking a tall typeface and pairing it with a set of lanky legs to illustrate the morning coffee run.

Branding and Visual Identity