With a rich background in graphic and packaging design spanning over two decades, Olivier Segers is a name synonymous with creativity, innovation, and elegance. His most recent endeavor, a branding and packaging design project for the vitamin water company Resonant, is no exception to his sterling reputation.
Resonant is more than just a product - it is a promise of wellness and rejuvenation. The brand's identity hinges on its commitment to using 100% natural ingredients and sourcing water from a spring nestled in health-focused Osaka, Japan. Understanding this, Segers expertly crafted a brand image that doesn't merely mirror Resonant's values, but amplifies them in a compelling and vibrant manner.
Utilizing a palette of radiant colors, Segers has achieved a design that encapsulates Resonant's vivacity and commitment to natural wellness. He steered clear from the stereotypical 'nature' cliches, instead opting for a unique aesthetic that disrupts the vitamin water industry, standing bold and unique amidst a sea of competition.
Central to Segers' design is the innovative brand system - a consistent set of visual and communicative elements that distinctively resonate with Resonant's target audience. This system not only adds cohesion to the brand but also magnifies its individuality in a market that thrives on differentiation.
In a grand flourish characteristic of Segers' award-winning finesse, he designed a fully custom-made typeface for Resonant, thereby cementing its distinctive identity. This not only adds an additional layer of uniqueness to the brand but also imbues a sense of sophistication and refinement.
In conclusion, Olivier Segers' design for Resonant is more than just a branding and packaging design – it's a comprehensive brand system that transforms a simple vitamin water brand into a resonant symbol of purity, health, and individuality. Segers' work proves once again that design, when done right, is not just an aesthetic decision but a powerful tool for storytelling and differentiation.
Branding and packaging design artifacts