I think the truly hardest challenge as a designer is to conceptualize your own logo/brand identity. It's an easy task to accomplish for a client/gig/project but to have the same treatment for yourself is totally a different game.
If you happen to have a sweet tooth you may have noticed that chocolate bars are having a moment in the world of packaging design poising themselves as the perfect creative canvas for creative folk to have some fun when it comes to brand identity. It's a known fact that packaging has a true impact on how we discern taste and we're already salivating over the work by multidisciplinary design studio Lavernia & Cienfuegos for Utopick Chocolates.
Paco Llopis is a Master Chocolatier. An ingenious Craftsman constantly searching for new discoveries in flavors, textures and filling techniques in the world of “bean-to-bar” chocolate making - an artisanal craft produced entirely under the makers control, in this case, using selected cocoa pods bought directly from local producers in Colombia and other Latin American countries.
Llopis took his challenge of mustering a brand identity and packaging design that effectively conveys invention and creativity to the experts at Lavernia & Cienfuegos.
The chocolate bars themselves were so beautiful so the "party needed to match the invite" from a brand identity standpoint. He already had a name for his product, Utopick: (a reference perhaps to the creators desire for unattainable perfection and, at the same time, a play on words “you to pick”). He also had a symbol, a ship embodying the spirit of adventure and representing the long voyage the cocoa pods make to reach the Chocolatier – this being the same route taken by Spanish Explorers when they set sail and first brought them back in the Sixteenth Century.
Engaged in the task of how to package the beautiful bars themselves, Lavernia & Cienfuegos transformed the symbol into an origami boat, a moment that marked the birth of their solution.
Utopick package their batches by hand a unique way of folding the paper to wrap the bars was born. This is a hands-on process which is pure and authentic, embracing the traditions of a skilled craft that is free from the restraints of automation. In an effort to make each bar feel personal to its owner, the paper folds to create two triangles on the front of the design, each with their own color and texture. The packaging opens and closes in a way that makes it easy to rewrap the chocolate making it appear untouched, a clutch design attribute catering to the closet chocoholics.
The end result, chocolate bars almost too beautiful to eat. Bon Appetit!