Jul 20, 2016
DESIGN PAPERS is a paper catalogue created for Europapier. The main target is the graphic industry professionals from a company with over 40 years of tradition and distributing paper in more than 13 European countries. We all know that print is always required a great attention to detail, from choosing the right paper, to proofing colors, how it feels when you touch it, there are many more variables than the digital world. Many more sensorial inputs I'd say because there's nothing better than the smell and texture of the printed paper.
The idea was to add a decorative dimension to the usual functionality of a catalogue, with attention to both its visual and tactile aspects.
The catalogue contains 240 types of paper; it was designed as a box divided into two colors and two groups of pictograms with a rhombus in the middle. The title “Design Papers”, positioned in the rhombus, is intersected by two areas. The rose area contains the first group of pictograms “Look, touch and feel,” emphasizing the interactive character of the catalogue and treating it as an object and packaging. The other group of pictograms has a gold foil finishing on a turquoise colored background and the words “Carefully created collection” emphasize the premium quality of the catalogue.
Metaklinka is an independent design studio from Belgrade, established in 2008, active in the fields creative services, initiatives and production. The studio was founded at the very beginning of the global economic crisis and as such it specialized in working under unusual production circumstances. The studio cultivates a recognizable visual language and approach which exceeds the established communication characteristic of marketing agencies. The founders of the studio are Nenad Trifunović and Lazar Bodroža. Today, Metaklinika has nine permanently dedicated creative people within their ranks, as well as a wide network of collaborators throughout the region.
For more information check out http://metaklinika.com
- Client: Europapier
- ACC: Nenad Vulović
- CD: Nenad Trifunović, Lazar Bodroža
- AD: Nenad Trifunović
- D: Ivan Kostić
- Year: 2016