I think the truly hardest challenge as a designer is to conceptualize your own logo/brand identity. It's an easy task to accomplish for a client/gig/project but to have the same treatment for yourself is totally a different game.
We've been shifting a lot of UX/UI articles lately on Abduzeedo, not that is a bad thing but the industry is heading more towards the future of digital content and projects. At times, it's great to see what designers are doing in brand identity, typography and even illustration. We tend to forget that most of us are coming from a Print background. Like the work from Jennifer Lucey-Brzoza that we are showcasing today.
About Jennifer Lucey-Brzoza
Jennifer is a self-taught designer currently based in Boston, USA. She's now working as the creative director over at Oat. A studio where she spent most of her day that specializes in Brand Identity, Lettering, Logotype, Packaging, Illustration and more.
For more information: http://oattt.com/index.html