The iPhone X, the most anticipated phone that Apple has ever built since the iPhone 4 (in my opinion). If you go beyond the actual phone, one thing I always loved about Apple is how they produce stunning visuals either it is for print, web, videos and social media platforms. They are doing such a good job in finding ways to sell their products with strong visuals as you probably saw the iPhone X ads literally everywhere. Like many others, I would watch many unboxing videos on YouTube. And I couldn't help to notice what they called the "Live Wallpapers" on the packaging.