Estúdio Capim created the branding and visual identity for Jeph, the leading augmented reality (AR) developer in Brazil and a renowned figure in the world of AR. Jeph has been helping some of the world's most innovative brands to connect with their audience through immersive AR experiences. To establish Jeph as an appealing partner for brands with a futuristic outlook, a strong and authentic identity was created.
The concept was to showcase Jeph's artistry and present him as an innovative and attractive partner for brands that prioritize cutting-edge technology. To achieve this, an unconventional approach was taken. The project was centered on rejecting conventional design rules and experimenting with maximalism and anti-design trends.
Despite the intentionally loud and messy appearance, anti-design requires a high level of care and precision. The project was meticulously executed, with a combination of different typographies, overlapped images, and crowded spaces that defy traditional design standards.
The identity also features internet-inspired elements and a versatile sticker family that can be used in various layout compositions, making it fun and modern. The result is a highly unique and bold identity that stands out from the crowd.
By positioning Jeph as a pioneer in AR development, the identity appeals to forward-thinking brands that seek to engage with their audiences in new and exciting ways. With his bold and highly distinctive identity, Jeph is set to become a go-to partner for brands that want to push the boundaries of technology and design.
Branding artifacts
Credits
- Branding & art direction: Capim
- Copywriter: Marcelly Guerrero
- Motion design: Ted Oliver
- 3D artist & Animator: Marcelo Junior
For more information make sure to check out Estúdio Capim’s website.
