Plum - Branding and Visual Identity for Food Delivery

Judy Chen and Crystal Ho shared a branding and visual identity project for Plum, a lifestyle curator that shares their taste via their food delivery app. Like harvesting ripened and succulent fruit while filtering out the rest, the team thoughtfully selects products based on quality, affordability, and distinctiveness. The result is a refined collection of the best — tasted by experts, with insider prices, and customised to each individual’s preference. The identity is the expression of consumer decisions made easier.


  • Agency: A Work of Substance

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