Explore Kolek's new branding and visual identity designed by Bracom Agency, highlighting their commitment to quality and innovative design in fine porcelain tiles.
Kolek, a leading importer and distributor of fine porcelain tiles in Vietnam, recently underwent a branding transformation designed by the Bracom Agency. This project highlights the brand's commitment to enhancing the quality of living through high-quality tiles for various spaces, including living rooms, bedrooms, and bathrooms.
The new logo for Kolek embodies the brand's solid and steadfast nature. The design features a distinct 'K' mark, characterized by sharp, definitive cuts that convey a bold and well-structured aesthetic. This approach not only underscores the brand's reliability but also creates a memorable visual identity that stands out in the market.
One of the key design elements is the division of the 'K' into three parts, representing the three main spaces that Kolek aims to improve: the living room, bedroom, and bathroom. This thoughtful segmentation reinforces the brand's focus on enhancing different aspects of home interiors with their fine porcelain tiles.
In addition to the grid system used in the logo design, the choice of materials and textures plays a crucial role in the overall branding. By incorporating granite-like textures into the printing collateral, the design team effectively conveys the quality and durability of Kolek's products. This tactile approach not only enhances the visual appeal but also provides a tangible connection to the product's material qualities.
Under the creative direction of Andy Ho, with project management by Van Duc Hoa and brand design by Minh Tran and Pim Truong, the rebranding project successfully aligns with Kolek's vision. Motion graphics by Lup Phuong and photography by Duy Khang further complement the visual identity, creating a cohesive and comprehensive brand experience.
Kolek's new branding is a testament to the power of thoughtful design in elevating a brand's presence. By focusing on both the aesthetic and functional aspects, the Bracom Agency has created a visual identity that is not only striking but also deeply aligned with the brand's core values and objectives.
Branding and visual identity artifacts
Credits
- Creative Director: Andy Ho
- Project Manager: Van Duc Hoa
- Brand Designer: Minh Tran, Pim Truong Motion Graphic: Lup Phuong Photography: Duy Khang
- Client: KOLEK
- Sector: Fine Porcelain Tiles Distributor
- Location: HCMC, Vietnam
For more information make sure to check out Bracom Agency’s website.
