McDonald's McFlurry Letter Style by Luke Ritchie


Luke Ritchie worked with the Leo Burnett agency to create a very cool letter style for the McDonald's McFlurry campaign and shared a little bit of his creative process, from sketches to the final artwork. It's inspiring, not to mention mouth-watering, to see his workflow, even if it's just a sneak peek.

Working with Leo Burnett agency in London, I came up with a letter style and type treatment for an upcoming Mcflurry campaign. Here’s the process and final renders:

Luke is an independent designer/illustrator focusing and specializing in illustrative lettering,type design,formal aesthetics,identity design & branding. For more information visit

Written by

Fabio Sasso

I'm a Brazilian product designer based in Oakland, California currently working for Google as a Staff Designer. I am also the founder of Abduzeedo, an award-winning digital publication about design and a personal project that has become the source of inspiration for millions of designers and enthusiasts.