atypic is a digital design studio based in Denver, CO, USA and they shared their project in collaboration with Microsoft as I quote: '... to reimagine different flags for the LGBTQI+ community, with a more naturalistic composition to symbolize a connected ecosystem, which shows how while each group is distinct, the sum is greater than its parts.' It's a beautiful description of what I think comes well together into a result that brings composition and importance. I think brands tend to just snap a 'rainbow logo' but it isn't enough. It has much more meaning than that and it's good that some of us use our skills to convey a message to inspire others. You should definitely check out the full case study on Behance.
- More on Atypic: atypicmotion.com
Credits
- Microsoft Design
- Bryce Walhof (atypic)
- Zachary Hazen (atypic)
- Conor Rafferty
- Nando Costa
