This is my flow was one of the PUMA’s global campaigns for the year of 2019 that Danilo Gusmão Silveira had the pleasure to work alongside KNAS team and develop the main visuals for the season. They decided to develop a minimalist approach where the focus was to have only a composition based on a typography treatment, graphic elements to help with the story and the hero players for this campaign.
Typography
For the typographic treatment, Danillo and the folks over at KNAS tried to create distortions that reinforce the message of getting into the flow, the distortions help to create a story to the composition.
Rough typographic treatment
Final typographic treatment
Final Layouts
