Anthony Lam shared the re-branding exercise of brewjob, which is aimed at distilling the brand image with a more straight-forward approach while maintaining the unique witty / fun / savvy culture of the cafe, given the name that stands out naturally.
The wordmark is revised in all small letters, making the brand more relatable and less intimidating. A very basic look humanistic font — “Manrope”, is chosen to be used throughout all brand offerings for easy maintenance of brand image consistency.
In taking the letter “b” and “j” in the wordmark naturally forms a memorable acronym for the brand — bjb, as an interesting coincidence it is transformed into a “bjb face”, an intuitive, innocent and curious face waiting to explore the word of coffee matters.
Brand color usage is thoughtfully constrained into primitive colors with a neon touch, supported by black and white. The palette is well balanced with the brand being enthusiastic and calm in different scenarios.
For more information make sure to check out Anthony Lam on:
