When stepping into the realm of design, one often encounters branding efforts that truly stand out due to their innovation, clarity, and visual appeal. The PATCH branding designed by Laurianne Froesel is a brilliant testament to this.
PATCH serves as a beacon for individual designers and emerging small businesses, enabling them to transform their sketched ideas into polished final designs. What sets PATCH apart is its commitment to delivering quality without compelling creators to order in bulk, thereby ensuring affordability without compromising on design integrity.
The heart of PATCH's visual identity lies in its minimalist yet pronounced logo. Utilizing a super bold sans-serif font, the logo exudes confidence. Yet, it's the subtle bulge effect applied to the typography that adds a touch of uniqueness. This slight deviation from the traditional solid font gives the logo a dynamic feel, making it both memorable and impactful.
However, it's in the secondary logos that Laurianne's design versatility truly shines. Drawing from a palette of blue, red, and white, these logos are more than mere variations; they're reinterpretations. Whether it's the utilization of thick strokes or the ingenious placement of the logo within diverse shapes to produce a crest-like emblem, each iteration speaks to a different audience, all the while maintaining the essence of the PATCH brand. Such adaptability ensures that the logo can be seamlessly integrated into various platforms, be it as stickers or other promotional materials.
Another noteworthy element is the distilled version of the logo, where the letter 'P' stands alone, representing PATCH. This simplified version finds its place perfectly in app icons, showing the foresight of the designer in understanding modern digital necessities.
In conclusion, Laurianne Froesel's design for PATCH is a harmonious blend of simplicity and innovation. By striking a balance between boldness and versatility, the branding not only reflects PATCH's mission but also establishes a strong visual presence in the design world. As designers and businesses alike look to PATCH for bringing their concepts to fruition, they are greeted with a brand that understands and embodies the essence of design in every facet.
Branding and visual identity artifacts
For more information make sure to check out Laurianne Froesel on Behance.
