Uber New Logotype

Last week we posted about the Uber redesigned branding and visual identity system. Today we are sharing the process behind their new logotype. Despite all the talk about the new symbol, the work did by the Uber designers is nothing less than stunning. The new logotype project shared on Behance gives a glimpse about how comprehensive the whole process was, from pointing out the issues with the old to testing thousands of existing typefaces for inspiration. Like the branding system, this project is a great example of how to present a redesign project for a logotype.

Logotype redesign

For more information check out Behance

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I'm a Brazilian product designer based in Oakland, California currently working for Google as a Staff Designer. I am also the founder of Abduzeedo, an award-winning digital publication about design and a personal project that has become the source of inspiration for millions of designers and enthusiasts.

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