I am not a true believer of fancy mockups when reviewing a UI/UX project, what's more, interesting is the process behind its concept. The user flow, the wireframes, and the actual UI are all part of it all.
We are taking a closer look at the Cashtree App from an interaction design & UI/UX perspective. There is also brand identity involved but let's put that aside on this one. What is Cashtree? With the word: Cash in the app name, you just can't avoid thinking that is related to money. Which is correct since it's an Earn and Redeem Rewards platform aiming users specifically located in Indonesia. It's an interesting approach vs business model since it's based with Pulsa which is prepaid credit for smartphones over there. Give it a look!
MinJee Hahm is a UI/UX designer based in Seoul, Korea. Currently working at Cashtree, the project we are featuring today. Looking foward of seeing more of his work in the near future.
Cashtree is a digital rewards platform aimed to change the whole ecosystem on the Indonesian Mobile App Market. As a leading online advertising service, Cashtree offers a new way to satisfy both advertisers and customers. By accomplishing missions, playing games, purchasing items, discovering vouchers, exchanging Pulsa and more, people will enjoy an opulent lifestyle through the app. We strongly believe that Cashtree will improve the quality of life in Indonesia more than any other time in history.
- Art Direction & UI/UX: MinJee Hahm
- Creative Design: DaSeul Kim, Muhamad Ridho, Yomi Sunanta