Jacked Original: Branding and Visual Identity for a Fitness Brand

03/05 — 2025

by abduzeedo

Explore the branding and visual identity of Jacked Original, a streetwear fitness brand, designed by Isaque Ramos.

Jacked Original, a streetwear fitness brand, has emerged with a powerful visual identity that speaks directly to its target audience: men aged 18 to 36 who are serious about their training and embrace an active lifestyle. The brand's design, created by Isaque Ramos, centers around the concept of "maromba," a term used in Brazil to describe the bodybuilding lifestyle.

Ramos' design for Jacked Original is a testament to the brand's core values: strength, discipline, authenticity, and belonging. The visual identity is built on a foundation of bold typography, striking imagery, and a distinctive color palette. The impactful use of black, white, and red creates a sense of energy and intensity, reflecting the dedication and passion of the brand's target audience.

The typography chosen for Jacked Original is strong and assertive, featuring bold, sans-serif fonts that convey a sense of power and determination. The brand's name itself is a statement, and the way it's presented visually reinforces the message of strength and confidence.

The imagery used in the branding is equally impactful. Photos of muscular bodies in motion and close-ups of intense workout sessions capture the essence of the "maromba" lifestyle. These images are not just about physical strength; they also convey the mental discipline and commitment required to achieve fitness goals.

Beyond the aesthetics, the branding for Jacked Original is designed to foster a sense of community. The tagline "Stay Jacked" is more than just a call to action; it's an invitation to join a group of like-minded individuals who share a passion for fitness. The brand's visual identity reinforces this message of belonging, creating a sense of connection and camaraderie among its audience.

With its strong visual identity and clear messaging, Jacked Original is poised to make a significant impact in the fitness market. The brand's design authentically reflects the values and aspirations of its target audience, creating a strong emotional connection that goes beyond just selling products. Jacked Original is not just a brand; it's a movement that celebrates the dedication, discipline, and strength of the "maromba" lifestyle.

To view the full branding project, visit: https://www.behance.net/isaqueramos