I have been a fan of TED for a long time, it's hard to point when, I'd say since the beginning and it's incredible to see how much it has expanded with the TEDx.
Design a logo and a visual identity goes way beyond the free form and artistic side of what most people think. There is all the rational part including proportions, scaleability optical adjustments and reproduction that has to be thought in order to create an efficient and well design logo. The visual design guidelines will provide this information to ensure that the brand is used correctly.
In this post we want to illustrate the construction or guidelines of a logo. From VW to Twitter and Braun we hope these examples can inspire and instruct you for your next branding project.