In the thriving world of Swedish consultancy, the Nordic Behaviour Group (NBG) stands tall. They're not just any consultancy, but one with a speciality in transforming behaviour to address the challenges of the real world. With their deep dive into behavioural science and data-driven methods, NBG is rewriting the rules of strategic consulting.
This dynamism demanded a brand identity to match. Enter Niklas Rosén and Gustav Nordebrink, renowned branding maestros known for their minimalist flair peppered with a sprinkle of wit. Their mission? Carve out a brand strategy, identity, and digital experience that does justice to NBG's groundbreaking approach.
Inspiration came calling from the serene Nordic landscapes. Rosén and Nordebrink, in a stroke of brilliance, introduced a flag system that uses flagpoles as a distinct graphic element. These could be blended seamlessly with the brand's typography and wordmark, introducing a playful touch to the overall design. The calming imagery of the sea and clouds further accentuates this, serving as a homage to the unity of the Nordic nations and an embodiment of the brand's name.
We were honoured to be invited to create NBG’s brand strategy, brand identity, and digital experience from scratch in close collaboration with the founders. Drawing inspiration from the Nordic heritage, we developed a flag system that uses flagpoles to create a distinctive graphical language that can be playfully combined with the wordmark and typography. We also aimed to evoke a calming, almost mindful atmosphere inspired by the clouds and sea, which serve as a metaphor for the name and the connection between our Nordic countries.
Every intricate 3D detail was sculpted to perfection by Huwan Peng, while Harry J. Atkins breathed life into the digital sphere. Together, this team delivered a brand identity that's not only visually arresting but also optimally positioned for branding in search engines.
For a deeper dive into this masterpiece, head over to [id-c.se/work/nbg](id-c.se/work/nbg).
Branding and visual identity artifacts