Morphy’s Modern Branding and Visual Identity Redesign

01/31 — 2025

by abduzeedo

Explore Morphy’s clean branding redesign with geometric typography and bold visuals by Leonardo Russi Studio.

Morphy, a production company renowned for its expertise in audiovisual storytelling, recently unveiled a bold rebranding initiative. Designed by Leonardo Russi Studio, the new visual identity embodies Morphy’s evolution as a company while emphasizing its modern, authentic approach to storytelling.

Founded in 2012 in Ribeirão Preto, São Paulo, Morphy has built a reputation for capturing emotions through their unique audiovisual language. Specializing in corporate films and event productions, their work highlights stories with authenticity and attention to detail. However, as the market evolved, so did the need to refresh their brand identity.

From Analysis to Action

Leonardo Russi Studio began by analyzing Morphy’s core values and market position. The goal was clear: to align the company’s verbal and visual identity with its ambitions for growth. This meant rethinking how the brand communicates and resonates with its audience.

The rebranding process focused on creating a clean and striking design. The new logo’s geometric typography deconstructs the letter “M” into a modern, original mark. The supporting color palette was carefully chosen to amplify brand recall while reinforcing Morphy’s presence across digital and physical platforms.

Visual Language with Impact

Morphy’s redesigned identity is more than a new logo. Proprietary design elements enhance the company’s visual communication, ensuring consistency and flexibility across all media. The team also developed a comprehensive brand book, serving as a guide for maintaining coherence in Morphy’s brand messaging.

This strategic approach reflects the company’s emphasis on storytelling, ensuring the visual identity complements their commitment to producing authentic, emotionally resonant content.

The rebranding is a testament to Morphy’s growth and adaptability. As they enter a new chapter, their updated visual identity serves as a bold statement of their ambitions. It not only elevates their perceived value but also positions them as a forward-thinking player in the audiovisual industry.

For those curious to explore more about the rebranding process, visit Leonardo Russi Studio.