Stepping into the realm of Estúdio Degrau's new branding and visual identity, one is immediately struck by its clarity and precision. Designed by the talented Xico Liborio, it's a study in design excellence.
The strategy? Always move forward. Like relentless steps pushing projects to their peak. The identity wears its confidence like a badge, welcoming all to its embrace. It’s not loud, but it sure speaks volumes.
The design's backbone? Modern typography. Geometric shapes. Both echoing the pure elegance of architecture. Simple, yet profoundly impactful. The kind of simplicity that requires true genius.
Yet, it's the colors that steal the show. Drawing from the richness of Brazil's urban and natural scenes, they’re alive and spirited. Each shade has its own story, its own heartbeat. They don’t just add beauty; they narrate tales of a culture, an identity. One look, and you’re transported to Brazil, feeling its energy, its vibrancy.
The name “Degrau” plays a central role. In Portuguese, it signifies a 'step'. The emblem embodies this, showcasing steps viewed from above. But it's more than just steps. It’s a symbol of growth, of reaching for new heights. Interestingly, this design also hints at walls standing side by side. A beautiful metaphor for unity. For spaces and souls coming together, forming bonds that time can't erode.
In essence, Estúdio Degrau's visual identity isn't just a design. It's a journey. A journey crafted meticulously by Xico Liborio. A journey that beckons you to explore, appreciate, and above all, to feel.
Branding and visual identity artifacts
For more information make sure to check out Xico Liborio on Behance