Motion design has become a huge part of the process behind any product design project. It's impossible to design interfaces without thinking about the different states of the UI. Clicking here will do this and that, the types of transitions and curves.
Motion design is taking over and my prediction is that in a short period of time it will be a required skill for any visual designer or perhaps any product designer. I feel that understanding the principles of animation and the power that it has in driving user's attention can help designers to create simple and more effective interfaces. It also can give that feeling of friendly and playful, or just a beautiful eye candy moment. The folks over Radio are really good at creating this moments. We selected some super clever and awesome examples for you.
Radio is a design driven production company housing a diverse team of creative talent specialising in animation and illustration. Founded in 2011, with studios situated in London and Cape Town, our goal is to offer design based solutions for clients big and small. - Radio
Our bold and iconic work has given us the opportunity to work with leading brands and agencies across the world. - Radio
For more information about Radio check out their website at http://www.madebyradio.com/work/