NBC Branding by Chermayeff & Geismar & Haviv


The NBC logo is one of my favorites logos, I believe it might be because of the colors and the simple peacock using the negative space. The brand design firm behind that is Chermayeff & Geismar & Haviv and they are behind many of the world’s most recognizable trademarks. Since 1958, the firm has pioneered the modern movement of idea-driven graphic design across every discipline, specializing in brand identities, exhibitions, print and motion graphics, and art in architecture.

In this post we want to share some of amazing images showing the process of creating the NBC brand. For more information visit http://www.behance.net/CGH

From the moment the NBC peacock first strutted onscreen in 1956, it had star quality. It was both dignified and distinctive, light-hearted and likable. But while the peacock was a memorable symbol for color television on NBC, it was never the company's official logo. In 1985 the peacock was redrawn to be more simple and modern. With the initials NBC added to it in a specially created lettering style. The peacock has since become one of the world's most highly recognized trademarks.

Written by

Fabio Sasso

I'm a Brazilian product designer based in Oakland, California currently working for Google as a Staff Designer. I am also the founder of Abduzeedo, an award-winning digital publication about design and a personal project that has become the source of inspiration for millions of designers and enthusiasts.